The Business of Influence

Increasingly, consumers interactions with brands are changing — trust in traditional advertising is dwindling, they are turning to social media for purchasing decisions, and relying more on friends. People want to see content that is relevant to them and to have a conversation with brands instead of being talked to.

As marketers and advertisers adapt to this changing industry, influencers — key leaders that drive your brand's message to the larger market —are becoming increasingly important. And, particularly for entrepreneurs and small businesses, partnering with influencers can be the most cost-effective and direct way to reach a relevant, targeted audience.

In this workshop, we will hear from a few influencers on how they built their brand and following, how they have worked with brands in mutually beneficial partnerships, and how you can get started in the world of influencer marketing.